The birth of an industry is generated with huge profits, most of which must go through the initial stage, the competition stage and the mature stage. When the market competition matures, the industry profits and other industry profits and become stable, the industry is mature. This is the law of the development of the industry, but also the growth path of the stationery industry.
The stationery industry was formed in the late 1980s and early 90s, which was divided from the general merchandise industry in the transition from planned economy to market economy. Stationery industry has become the fastest and most perfect industry in the development of light industry in china.
Enhance quality, strong development
In the early stage of stationery industry, domestic manufacturers are less, more products rely on imports, and the demand continues to increase. The stationery industry has changed from simple consumption in the past to the current all-round consumption, and the demand for stationery products by enterprises and individuals is becoming more and more mature. It is understood that China's stationery market capacity has exceeded 100 billion yuan, in recent years, the stationery market development rate reached two figures.
With the expansion of education, fitness investment, demand for stationery volume will continue to increase, thus creating a stationery market potential, China stationery market in the future will show rapid development momentum. There is no doubt that the future of this industry is alluring. With the stationery stores and specialized market matures, the influence of the wholesale market is gradually reduced. This requires the operator's management level and the service contents to the top extension brand based in high-end products, patented products will become the mainstream consumer, also with the enhancement of people's awareness of environmental protection, non-toxic and stationery developed by using recycled materials will become the mainstream consumer.
In recent years, the product has been updated rapidly, the quality has been improved obviously, and the varieties of colors are in line with the international standards, and the technical content of products has also been greatly improved. Under the guidance and support of the government, many stationery enterprises have successively participated in such well-known trade exhibitions as Frankfurt stationery exhibition, Hongkong stationery exhibition, Shanghai stationery exhibition and so on. Since 2010, many stationery enterprises are more active in going abroad, setting up branches, offices and other institutions abroad. This makes our stationery in all aspects of the rapid development, but also to the world to show our country "stationery manufacturing big country" strength and advantage.
In 2012 1-12 months, the total sales revenue of China stationery manufacturing industry reached (24 billion 321 million 800 thousand of the sum of sales revenue of Industrial Enterprises above Designated Size), an increase of 13.07% over the same period. In 2013, 1-6 months, stationery manufacturing industry total sales revenue reached 15 billion 312 million 100 thousand yuan, an increase of 14.73%.
Exploration, innovation and commercial opportunity
The student stationery stationery products cover a wide range, according to the current students' habits include: pencil box, pencil, eraser, pencil sharpener, pencil sharpener, bag, student stationery, teaching aids, students combined writing tools, painting supplies, gifts and other daily necessities, students and students, students' learning life.
For nearly ten years, stationery consumption annually to maintain more than 10% year-on-year growth, growth rate was significantly higher than the total retail sales growth, the pace of expansion in 2015 to estimate the entire stationery domestic market is about 15%, far more than the export market. But with the gradual integration with the international, cultural products diversified, multi-level consumption structure has also formed, high-grade products are also common. Stationery that meets the demands of new fashion, practical beauty, environmental protection, safety, high cultural value added is more popular, and the profit is higher. This has forced the stationery production and R & D enterprises to explore new ideas, will focus on new technologies, new materials, new technology development and utilization, to promote industrial upgrading, product upgrading, the protection of the intellectual property rights deal with vicious competition, multi distribution model to improve the marketing means to replace the complex.
Students stationery dealers pointed out that to do stationery products business, to make money, the most important thing is to have good selling products, shorten sales cycle, so as to profit. On the one hand, stationery products have shorter life cycles and production enterprises to survive and develop, must adapt to the market demand in the shortest possible time to launch new products to meet market demand, R & D is very important. To explore the actual needs of consumers, to understand the new market competition point, and then to achieve the core technology competitiveness, is precisely the magic weapon for the production of students supplies enterprises. On the other hand, with the rapid development of science and technology especially the information technology and the Internet, market information and research data circulation and enable enterprises to gain more market opportunities, and to find new breakthrough, promote the industry upgrading.
The trend of economic globalization requires China's stationery enterprises to choose their position in the new economic pattern from the perspective of world wide division of labor and comparative cost advantage. The relative advantage of our country is the mature processing capacity and a large amount of cheap labor force in the traditional industry and the mature and advanced management ability adapted to the productivity. To do a good job in the global management of stationery industry brand, we must do a good job of stationery brand quality upgrade and functional upgrade. Stationery enterprises continue to explore and innovate, and international stationery enterprises to cooperate and exchange, the competition into competition, which will be China stationery industry globalization and branding the only way.
Stationery market has many hidden dangers
Incomplete product identification. At present, the stationery market circulation are not in accordance with the "student safety supplies general requirements" provisions marked stationery standard, whether environmental protection non-toxic; some products without the manufacturer's name and address Chinese mark, only use Japanese or Korean marked or labeled "MADE IN CHINA" up; some may endanger the safety of children the stationery is not in accordance with national standards, marked "do not swallow" warning signs; and no production date, quality certification, manufacturers of the "three noes" of products meet the eye everywhere.
Quality worrying. Some stationery products using toxic chemicals, such as printed bag, pencil case on the beautiful pattern, may be excessive formaldehyde content; the use of bright color pencil paint, heavy metals may be implied exceed the standard problem; rubber and paper perfumed stationery, may have hidden toxic chemicals, aromatic aldehydes, mercury etc.. These toxic chemicals although the content is low, but the user especially minors through inhalation, sucking, biting and long term exposure to these substances, easy cause eye, nose and throat irritation, headache, nausea and other symptoms, and even cause human chronic poisoning.
Overflow of fake products. Market sales of stationery, a dawn, true color, the ten major domestic brand pencils; foreign brands are mainly MITSUBISHI, zebra, Parker brand etc.. Some operators in order to obtain the maximum benefits, often fake name, well-known trademark special packaging, impossible to guard against consumers.
Vulgar appearance. In addition to the use of many lovely shapes, the students' stationery is also full of some indecent patterns or English, which will cause bad values for minors who lack correct judgment ability.
Strengthen the supervision of stationery market
Strengthen education guidance. The business sector should be through lectures, providing advisory services, making poster, distributing promotional materials and other forms of consumer rights, carry out knowledge into the campus, to teach students how to identify counterfeit notes stationery, stationery and other knowledge, improve their ability to distinguish false; consumer warning issued regularly through television, network, newspapers etc. the news media and the open column, to remind students and parents should choose to identify complete and healthy appearance stationery.
Strict law enforcement supervision. Take daily inspections, spot checks, special rectification combination, strengthen law enforcement supervision on market stationery, focus on checking whether there are violations of the exclusive right of registered trademark is well-known brand stationery, sales of "three noes", shoddy, hidden safety problems of student stationery, once the problem products off the shelf immediately, sealed, found trace sources, and resolutely punished according to law.
Promote business self-regulation. Through seminars, training, publicity, signed an undertaking etc., and vigorously promote the "consumer protection law", "student safety supplies general requirements" and other relevant laws and regulations, enhance the operator's awareness of the rule of law, to guide the integrity management, to maintain a fair competitive market environment. To establish business stationery into the sales ledger, purchase inspection, substandard goods delisting self-discipline management system, channel, date, type, brand, quantity, sales etc. detailed records of each purchase, for tracing the source, create a safe consumption environment.
Enhance the effectiveness of safeguarding rights. On the basis of the Campus Youth Rights Kong, 12315, "a third complaint platform station", "12315 rights crackdown prompt card and other rights channel, so that the majority of students and parents, the news media, the public are effective and actively participate in the supervision of law enforcement to form a comprehensive monitoring network, wide area, multi-level, wide coverage the.
Establishing industry standard. Suggested that the relevant functional departments should be legal regulations and technical specifications of the level of comprehensive review, formulate a more scientific and reasonable, strict and advanced stationery standards and regulations, perfect the special checks, risk monitoring work, and take effective measures to strengthen the production management, practical and standardized production and management behavior, from the source to ensure that the stationery
